Hien Nguyen
Co-founder, Director of Design Strategy & Client Success
Hien Nguyen (he/him) serves as the Co-founder and Director of Design Strategy at Project Pluto, a design studio in Ho Chi Minh City dedicated to helping forward-thinking businesses grow through strategic design and innovation. With a distinguished background in design, Hien's portfolio reflects a strong focus on design-driven growth, including transformative projects for Google and the Vietnam Tourism Board.
Educated with distinction from RMIT University, Hien has built a diverse portfolio that challenges the boundaries of conventional design. His work traverses sectors such as technology, education, and business, reflecting a passion for design's transformative power. He has strategized and supervised annual action plans for Google Accelerate Vietnam Digital 4.0, transforming it from in-person classes to livestreaming and on-demand learning formats. He also assisted in the relaunch of Google My Business in Vietnam and contributed to the Vietnam Tourism Board's border reopening campaign.
Hien's philanthropic experience extends to social enterprises like HopeBox and KOTO, where he conceived fundraising events and boosted sales through better design. His collaboration with HopeBox led to a 350% sales increase, showcasing the real-world impact of design thinking.
Passionate about the intersection of design, technology, and education, Hien aspires to champion the "Design for Growth" movement in Vietnam. He aims to amplify the influence of design in the country's growing economy, believing that good design is not just about aesthetics but an essential factor in driving social and economic progress.
Hien's work embodies a relentless pursuit of innovation, creativity, and positive social impact. He has been instrumental in strategizing and transforming various initiatives, reflecting his belief in design's transformative power. His personal goals include amplifying the influence of design in Vietnam's growing economy, educating businesses, and the broader society on the strategic importance of design.
A visionary leader and creative thinker, Hien Nguyen's journey is characterized by a commitment to sustainable growth and innovation. His work with Project Pluto continues to make a lasting impact for clients in tech, education, manufacturing, and professional services, demonstrating that design is not only an art form but a vital tool for societal advancement.