Client
Rise
Sector
Non-profit, Social Sector, Youth Empowerment
Year
2023
Scope of Work
Design Research, Creative Direction, Art Direction, Digital Design, Brand Identity Design
Team
Creative Director: Danh Pham
Strategy Director: Hien Nguyen
Concept Development: Quan Nguyen, Zoe Vu
2D Designer: Quan Nguyen
RISE, an innovative platform powered by AVLD, aims to inspire and empower the next generation of Vietnamese leaders to contribute to the United Nations Sustainable Development Goals (SDGs). Project Pluto is thrilled to present RISE's new brand proposition and visual identity, designed to inspire and empower young Vietnamese leaders. With a vibrant new brand identity, RISE has positioned itself as more than just a competition, but as an agent of change that encourages the youth to unleash their potential and drive sustainable progress.
The visual identity of RISE is built on the foundation of its primary color, Rise Violet, chosen for its strong association with creativity, imagination, and the passion of Gen Z. The brand also employs a diverse palette of secondary colors that reflect the energy and diversity of its target audience.
A key component of RISE's branding is its iconic badges, designed with eight distinct shapes representing the progressive values the organization upholds. The badges not only exemplify RISE's commitment to positive change but also help to distinguish the brand from other organizations. RISE's brand elements incorporate themes and topics of the UN SDGs, using shapes and icons to create a youthful and dynamic visual identity. These elements ensure a cohesive and engaging representation of the organization's goals and values.
To resonate with a younger audience, RISE has introduced Flaggy and friends, adorable characters designed to support storytelling and express the brand's unique personality. These characters are crafted from RISE shapes, with Flaggy, the main character, embodying the spirit of progress and positive change at the heart of the brand.
With its energetic and inclusive approach, RISE is set to revolutionize youth empowerment and sustainable innovation.
