Client
AVLD
Sector
Non-profit, Governmental
Year
2023
Scope of Work
Design Research, Creative Direction, Brand Identity Design, Art Direction
Team
Creative Director: Danh Pham
Strategy Director: Hien Nguyen
Concept Development: Quan Nguyen, Zoe Vu
2D Designer: Quan Nguyen
In celebration of the 50th anniversary of the Australia-Vietnam bilateral relationship in 2023, Project Pluto partnered with AVLD, a non-profit organization focused on fostering relationships, engagement, and collaboration between young Australian and Vietnamese leaders. This partnership aimed to revamp AVLD's visual identity, aligning with our shared values and goals for growth.
AVLD needed an approachable and engaging visual identity to resonate with young, high-potential leaders. Our research process involved interviewing stakeholders, uncovering the vital role of community in building bilateral relationships, and recognizing the need for a refreshed visual language that are fresh and welcoming to the youth of both countries.
AVLD aims to create a liberating platform for exceptional Australian and Vietnamese leaders to connect, collaborate, and advance the bilateral relationship between our nations. Our "borderless platform" design language celebrates authenticity, credibility, and diversity, using overlapping layers, a diverse color palette, and a range of typefaces to inspire multidimensional storytelling.
By embracing this "borderless platform" concept, we hope to enhance the credibility and reputation of AVLD as a trusted custodian of the Australia-Vietnam relationship, an incubator of high-quality leaders, and a platform for authentic engagement beyond trade and diplomacy.
